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Rusco and Vu-Flow Expand Sales Leadership with Appointments to South/Central and Western USA

Written by louise davey

National filtration group, Rusco and Vu-Flow, have announced strategic appointments to their leadership team, signaling a renewed focus on customer-centric and innovative solutions.

Steve Herndon, a seasoned professional with over thirty years in the water industry, steps into the South/Central U.S. Regional Sales Manager role at Rusco and Vu-Flow. Leveraging his expertise from the water well sector, Herndon brings valuable insights into water systems. His dedication to ensuring clean drinking water underscores the importance of dependable filtration systems, particularly in regions dealing with urbanization and environmental challenges.

Linda Hix, a seasoned professional with over five years of experience in wholesale manufacturing water treatment, joins the Rusco and Vu-Flow team as the new Western U.S. Regional Sales Manager. Her impressive track record is defined by her unwavering commitment to fostering strong relationships with crucial stakeholders such as distributors, engineers, and professional contractors. With her extensive understanding of water treatment technologies, Hix will play a pivotal role in driving Rusco and Vu-Flow toward innovative solutions.

“We are absolutely thrilled to welcome Steve and Linda to our leadership team!” Neal White, President and CEO of Rusco and Vu-Flow, comments. “They are both great sales leaders and bring a tremendous amount of talent and experience to our business. Well known in the plumbing, water well, irrigation, and water quality markets, they will be critical to our success in driving our ambitious growth strategy and providing an unparalleled, best-in-class customer experience.”

With over four decades of manufacturing excellence, Rusco and Vu-Flow continue to lead the charge in delivering high-quality water filtration products. From residential to commercial and industrial applications, the company’s renowned trademarks, including the Original Rusco Spin-Down Filter, Sediment Trapper, and Sun Shield, embody a steadfast commitment to excellence and customer satisfaction.

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