Water.org Get Blue initiative has been launched as a new global campaign designed to help increase funding for safe water access projects through partnerships with major brands including Gap, Starbucks, Amazon and Ecolab.
The programme, launched by Water.org, aims to encourage consumer participation through product purchases, donations and digital engagement while supporting the organisation’s efforts to expand access to safe water and sanitation worldwide.
According to Water.org, more than 2 billion people globally currently lack access to safe water, creating challenges for health, economic development and community resilience.
How the Get Blue initiative works
The Get Blue initiative brings together corporate partners, consumers, creators and donors to generate funding for Water.org’s water access programmes.
Funds raised through campaign activities will support Water.org’s model of working with local financial institutions to provide small loans that help households secure access to water and sanitation infrastructure such as pipes, pumps and household plumbing systems.
Water.org reports that the approach enables families to obtain long-term water access solutions while creating a revolving funding mechanism as loans are repaid.
Corporate partners support global water access efforts
Several major companies have joined the initiative as founding partners, including Gap, Starbucks, Amazon and Ecolab.
Gap has launched a limited-edition collection linked to the campaign, with a donation made to Water.org from qualifying purchases.
Starbucks plans to support the initiative through selected beverage sales during a promotional period, while Amazon intends to integrate donation and fundraising activities across several customer-facing services later this year.
Ecolab, which provides water management solutions across multiple industries, has committed $1 million through the Ecolab Foundation to support the initiative.
Additional partners include AccuWeather, Ripple and TikTok, each contributing through awareness campaigns, fundraising activities or technology support.
Why water access remains a global challenge
Access to safe drinking water remains one of the most significant global development challenges.
Communities without reliable water access often face increased health risks, reduced educational opportunities and economic barriers caused by time spent collecting water or purchasing water from expensive or unsafe sources.
International organisations increasingly view improved access to water and sanitation as essential for public health, economic development and climate resilience.
Water.org’s long-term goals
Water.org said it aims to help bring safe water access to more than 200 million people by 2030.
The organisation estimates that its programmes have already helped improve access to safe water and sanitation for more than 90 million people globally through initiatives including WaterCredit, WaterEquity and WaterConnect.
Gary White, CEO and co-founder of Water.org, said collaboration between companies, organisations and consumers will be important to scaling future water access efforts.
Further information is available from Water.org and Get Blue.
Frequently Asked Questions
What is Get Blue?
Get Blue is a global initiative launched by Water.org that aims to support safe water access through consumer purchases, donations and corporate partnerships.
Who are the founding partners of Get Blue?
The founding partners include Gap, Starbucks, Amazon and Ecolab, with additional support from organisations including AccuWeather, Ripple and TikTok.
How does Get Blue support safe water access?
Funds generated through the initiative support Water.org programmes that help local financial institutions provide affordable loans for household water and sanitation improvements.
Why is safe water access important?
More than 2 billion people globally lack access to safe water. Reliable access supports public health, education, economic development and community resilience.
What are Water.org’s goals?
Water.org aims to help provide access to safe water for more than 200 million people by 2030 through a range of financing and infrastructure support programmes.
