The Responsible Flushing Alliance (RFA) is hosting its fourth annual meeting next week on Wednesday, March 19. Registration for the hour-long virtual meeting is free. Participants will learn about available educational resources, federal legislative updates, results from its #FlushSmart Crimes of Flushing campaign, and sneak peek into the 2025 Potty Training for Grownups campaign.
WHAT: RFA virtual annual meeting
WHERE / WHEN: Wednesday, March 19 from 10-11 a.m. PDT – registration via Zoom event: https://bit.ly/RegistrationRFA
WHO: #FlushSmart Month 2025 planning is in full swing, and we’re gearing up for an exciting virtual annual meeting!
Join us for this informative hour-long session, where you’ll hear from industry and policy leaders on the latest efforts to promote responsible flushing habits:
- Mandy Ciccarella, RFA Board of Directors Chairwoman – Sharing insights from the wipes industry perspective.
- Sarah Sapirstein, California Association of Sanitation Agencies (CASA) Federal Legislative Policy Analyst – Discussing the re-introduction of the federal WIPPES Act, requiring no-flush wipes to carry the Do Not Flush symbol nationally, as well as updates on federal flushability labeling and standards.
- Lara Wyss, RFA President – Recapping the success of the 2024 #FlushSmart campaign, Crimes of Flushing.
- Burson– RFA PR agency partners offering an exclusive sneak peek at the 2025 #FlushSmart campaign, Potty Training for Grownups!
Don’t miss this opportunity to stay on top of industry developments and be part of the movement for smarter flushing. Register now to secure your spot! https://bit.ly/RegistrationRFA
WHY: Improper flushing is a bigger problem than many people realize.
Through RFA’s #FlushSmart campaign, recognition of the Do Not Flush symbol increased from 69% of Californians recognizing it in 2021 to 81% of adults nationally recognizing it in 2024, according to RFA’s annual survey. Additionally, about half (49%) of Americans rely on product packaging to determine if something is flushable or not.
However, 51% of people are still flushing items they know they shouldn’t, making RFA’s education outreach still important. RFA needs your help in promoting smart flushing habits and has free materials (social media static & animation, infographics, children’s activities, etc.) available at www.flushsmart.org.
About Responsible Flushing Alliance
Responsible Flushing Alliance, non-profit organization dedicated to consumer education regarding what should and should not be flushed. Founded in 2020, RFA’s #FlushSmart campaign aims to educate consumers about proper flushing behaviors to help protect the health of our communities and the environment. Go to www.flushsmart.org for more information.
RFA has released its 2024 Annual Report. Check it out to see progress made since 2022! https://bit.ly/2024RFAReport
