Brioche Pasquier, a French leader in the production and sale of industrial pastries and viennoiseries, has partnered with Veolia, world leader in ecological transformation, to meet its wastewater reuse needs at its site in Les Cerqueux. The new installation, operational since September 2023, allows for the reuse of 3 m3/h of wastewater as cooling water for its cooling towers.
Brioche Pasquier has entrusted Veolia Water STI, a Veolia subsidiary specialized in water treatment for industries for over 30 years, with the implementation of a packaged treatment plant to reuse the wastewater it generates. Veolia will operate it for two years.
The facility, located at the headquarters of Brioche Pasquier in the Pays de la Loire region, allows the manufacturer to be 100% compliant with water quality requirements in the food industry. Serving as a pilot unit for its other production sites, the water treatment solution is instrumental in Brioche Pasquier meeting its sustainable development goals, limiting its impact on the water resource by significantly reducing its consumption. Overall, this installation saves 85% of the drinking water used for cooling the factory, which represents 18,000 m3/year. The treated wastewater that is not recycled in the plant is used for agricultural irrigation.
