Water Direct, the UK’s leading alternative water supply provider, is redefining water crisis management with the launch of WaterTight – a first-of-its-kind assured response service, providing businesses with a guaranteed water supply in as little as four hours to safeguard operations and mitigate financial losses.
With water supply interruptions becoming an increasing operational risk, WaterTight offers the most comprehensive business continuity solution, combining proactive planning with a guaranteed on-site rapid response.
Designed to keep businesses operational during water crises, it provides a clear, structured plan to help organisations reduce downtime and financial losses.
WaterTight includes a detailed site assessment, a bespoke contingency plan and a guaranteed on-site emergency response. The service features a tiered service-level agreement (SLA), offering businesses a guaranteed emergency response time – ranging from as little as four hours to 24 hours, depending on individual needs.
Adam Johnson
“WaterTight is a game changer for business resilience,” said Adam Johnson, CEO of Water Direct. “Businesses routinely plan for cyberattacks and power failures, yet water – one of the most critical resources – is often overlooked. With supply disruptions on the rise, WaterTight ensures businesses have a clear, guaranteed plan in place. There’s no other service like it on the market. We’re not just providing a rapid response to water crises; we’re changing the way businesses approach water resilience.”
To bring WaterTight to market, Water Direct has made significant investments in its operational infrastructure and technology.
Key developments include investment in an expanded fleet, alongside a newly established nationwide network of tankering and specialist logistics partners, enabling the rapid deployment of emergency water supplies across the UK.
This is further enhanced by an advanced capacity modelling platform that forecasts demand, simulates capacity scenarios, and dynamically adjusts resources to ensure service availability, even during peak demand periods.
Collectively, these strategic enhancements enable Water Direct to meet its emergency response time obligations to all contracted customers, ensuring businesses get the water – and peace of mind – they need when its needed most.
This strategic expansion and operational evolution reinforces Water Direct’s position as the industry leader in business continuity solutions for water supply resilience.
