This short film was launched on World Water Day (22 March 2021) and aimed to make us reflect upon how we use and consume water without being aware of it: this is about so-called ‘virtual water’ – the ‘invisible water’ that goes into making products around the world, from food to household goods, clothing or buildings. This short film sensitises us to the water we most often do not see.
The short film co-produced by AMWAJ Alliance and the Egyptian non-studio won Category B for audiovisual artistic projects focusing on freshwater, aquatic ecosystem and water conservation. The award aims to recognise the innovative audiovisual projects developed by young professionals to awaken the talent and awareness of children and young people in relation to sustainable water management.
The jury’s evaluation was based on the video’s scientific and technical quality, the innovative nature of the proposed solutions and the potential application for the analysis and sustainable management of water resources. The jury also took into consideration the relevance of the proposal in relation to the theme of the award in each category. The award ceremony will be celebrated at the Botín Foundation Centre in Madrid on 1st December 2021, gathering winners from all categories.
“This short film has been a wonderful opportunity to develop our creative skills and explore the ways we can express ourselves through audiovisual content. We were keen to present the value of water conservation, its care and its aesthetic and spiritual dimensions through animation and music. Music is the universal language of humankind, and we wanted to capture this in the film.’’
Patricia Carbonell, producer of the Fresh Water Short Film.
This video was originally published by AMWAJ Alliance at www.amwaj-alliance.com/media/videos/
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