CropX, a leading global agricultural analytics provider, has signed a partnership agreement with rieggo, Grupo Rotoplas’ new company which is dedicated to providing smart water services to farming operations in Mexico. The aim of their partnership is to offer agriculture solutions focused on water conservation and soil health to help Mexican agribusinesses reduce water consumption and improve crop yields.
rieggo is a Joint Venture between Renewable Resources Group Mexico and Grupo Rotoplas, that aims to provide smart water solutions and services to increase agricultural yields sustainably through technology. Its target is the high-value crops market at the core of the fast-growing export sub-sector of Mexico’s agricultural landscape.
rieggo piloted the sensors and technological solutions offered by CropX in Mexico with the objective of demonstrating reductions in water use and manual labour, yield improvement, ease of use and enhanced overall insights. After a successful pilot, rieggo decided to integrate CropX’s technologies as part of its commercial offering and become an official reseller of CropX in Mexico.
Rieggo’s CEO, Eduardo Carrillo said: “rieggo is enthusiastic and is looking forward to expanding its business by partnering with CropX, an AgAnalytics leader. For more than three decades, at Rotoplas we have contributed to improving people’s quality of life by creating solutions that facilitate water access and water management. Therefore partnering with CropX, which has demonstrated significant water savings across many regions and different crop types, was an attractive choice for Rotoplas, as it allows us not only to deliver clean water across the Americas, but also help our customers optimise their water consumption and boost crop yields so they can be more competitive and more environmentally sustainable”
CropX’s Director of Business Development, Matan Rahav said: “Mexico’s agricultural sector has a long history, stretching back thousands of years, but it faces challenges in order to adapt to the climate changes and keep feeding the world in a sustainable manner. Water scarcity in Mexico is severe, and with an ever-increasing demand, combined with the fact that agriculture accounts for almost 78% of water use, certain cities in Mexico risk being void of water. The Mexican irrigation infrastructure has additional opportunities to improve water-use inefficiency and improve soil health. The key objective of this partnership, therefore, is to help the Mexican farming industry address these issues. We’re very excited to have partnered with the leader of water solutions in the Americas to help tackle this important challenge.”
